Nine years. Two companies I built with my own hands, one that made it all the way to an exit. I kept every rough draft along the way. This is the version with the crossed-out lines still showing.
open it ↓
first entry
Who I am
I've started companies from a blank document, hired people who believed in me before I had any proof, and sat through more "no"s from investors than I ever wrote down. Then, once, it actually worked all the way through.
I'm the person you call when there's no roadmap yet and someone still has to walk first.
I've opened markets nobody had drawn a map for, built partnership pipelines out of cold emails and stubbornness, and turned things too technical to explain into stories people actually wanted to buy into. Web3, fintech, AI. Different rooms, same instinct: find what's actually true about a thing, then say it plainly.
📌 "An engineer who somehow kept ending up in the room where the deal actually happens."
Ordina answers the phone when you can't. It's a 24/7 AI secretary for service businesses, the kind that never sleeps, never forgets a follow-up, and never double-books a client because its calendar sync simply won't allow it. I built it after watching too many good businesses lose money to a missed call.
500+ active service businesses onboarded on launch
10+ hours saved per week per business
40% lost lead recovery rate
24/7 automated lead capture & pre-booking
ACQUIRED · SOLD
AIR MAIL · 2¢ DELAWARE ➔ EARTH
0-TO-EXIT
Beepo App
Co-Founder & CEO · Mar 2022 – Aug 2024
Beepo was a Web3 social neobank, built to make decentralised finance make sense to people who'd never touch a seed phrase otherwise. We took it from a shared document to a strategic acquisition, and every part of that arc, the slow parts and the lucky ones, happened while I was still figuring out how to run a company at all.
20,000+ active users at exit
Full strategic acquisition (undisclosed)
16-person cross-functional team
$10K F&F raise + $1K NODO grant
Post-exit: BENZ listed on BingX
LIVE · ACTIVE
DEFI x TRADFI
ChainPal
Founder & CEO · Jul 2024 – present
ChainPal is the one I'm still building. Regulated DeFi-to-TradFi infrastructure for emerging markets, the unglamorous kind of finance work that quietly makes everything downstream of it possible. Institutional-grade tooling, without asking emerging markets to wait their turn.
400+ active business clients
$240K annualised transaction GMV
6 regulated institutional partners
2 jurisdictions, multi-regulatory
$4K Lisk Foundation grant
alongside
CoinTRRegional Partner, 2023–24
Hito Inc.Brand & Business Rep, 2022–25
Huobi GlobalMarket Ambassador, 2021–22
1ndependenceRegional Partner, 2022–23
what I actually do
The work
BUILD & SHIP
Market expansion & BD. I find the people worth talking to, get myself into the room, and stay there until there's a signature on the page. I've never handed a deal off halfway through. I want to see the whole thing land.
Strategic partnerships. I structure deals built to survive contact with reality, not just look good the day they're signed. Institutional alliances, distribution agreements, partnerships across industries that don't usually talk to each other. Closing it is half the job. Keeping it alive after is the harder half, and the one most people skip.
Fractional executive leadership. You get someone who thinks like a co-founder and moves like one too, minus the full-time price tag. I step in as fractional CCO or Head of BD and treat the deadline like it's mine, because for as long as I'm in the room, it is.
Go-to-market strategy. From first positioning to the hundredth paying customer, built on scars instead of slide decks. I do my best work exactly where there's no playbook to follow, because I've had to write a few of my own from scratch.
GeniusU Global3rd place, $50K Entrepreneurship Challenge, Dec 2020
Lisk FoundationGrant recipient, 2024
NODOGrant recipient, 2022
Harvard / edXTechnology Entrepreneurship
the photographs
What I saw along the way
not every frame made the cut. these did.
how to reach me
Get in touch
I'm open to full-time roles, advisory work, and consulting, anywhere commercial leadership and market expansion actually matter to the outcome. If that's you, I'd genuinely like to hear from you.
Spawnr
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